Laguna Beach "Rock House" Hits The Market Again

Once when you thought a great listing had been sold and no longer available it comes back on the market for sale.  This is the case of the famous "Rock House" that is located at 31107 Coast Highway in Laguna Beach.  Back in November of 2014 is the first time we saw this very unique oceanfront home come on the market that featured curved rooms and angular architectural details that would make this an "ultra-contemporary" home in most design conversations.  At that time the home was on the market for $15,000,000 which was a very aggressive price considering a lot of ocean front properties in that time frame were selling between $5 to $8 million dollars.  The home was on the market for almost a year and had one price reduction down to $12 million which did not cause it to sell.  In the spring time of 2015, the owners decided to switch gears and go with a different real estate broker.  The home was listed at $9,995,000 and was on the market for another 320 days and did not sell this time around either.  In 2016, the owners had come to the realization that the home was priced to high to start with and they needed a realistic price in order to get the home sold.  I was one of the contributing voices in communicating to them that it would be priced under the $9 million dollar price point.  It was then put on the market for $8,500,000 which caused it to sell for a great value of $6,500,00, a far cry from the original price of $15 million several years earlier.  The owner who purchased the property has decided to now list the property sale which is now available for $7,995,000.

What makes the Rock House so unique?  For starters, it was designed by archived Brion Jeannette, who is widely popular in the Laguna Beach area for cutting edge Contemporary designs which architecture is very distinctive when you seen this.   Keep in mind this home was designed back in 1996 which means it was really cutting edge at the time.  The home embodies two levels of ocean front living with direct access to the beach.  It's located in the upscale South Laguna Bluffs and Aliso Creek beach area which is very popular for local residents and tourists which being far enough away for privacy.  The home gets it's name due to the fact the home was literally built around the natural rock formations that align the beach.  For most architects this would have been a daunting task to building a home around boulders of rocks on the beach.  The result was a 3,000 square foot home with a total of 3 bedrooms, 2 baths located on a 9,860 square foot lot.  The property comes equipped with a movie theater room, 800 bottle wine seller, game billiards room, outdoor fire pit and shower.  It's all about the location here as it's an easy stroll to the luxe Montage Resort & Spa and just minutes to the downtown Laguna Beach area filled with great restaurants and shopping.  Here is a great opportunity to seize this property again while it's still available for sale.  Listing courtesy of the McMonigle Group.  Please contact us at 949-355-1622 to learn more about this home and to schedule a showing.